Released November 2010 for $150.00 Kinect for Xbox 360, or simply Kinect (originally known by the code name Project Natal), is a motion sensing input device by Microsoft for the Xbox 360 video game console. Based around a webcam-style add-on peripheral for the Xbox 360 console, it enables users to control and interact with the Xbox 360 without the need to touch a game controller, through a natural user interface using gestures and spoken commands. The project is aimed at broadening the Xbox 360's audience beyond its typical gamer base.
Microsoft had an advertising budget of US$500 million for the launch of Kinect, a larger sum than the investment at launch of the Xbox console. The marketing campaign You Are the Controller, aiming to reach new audiences, included advertisements on Kellogg's cereal boxes and Pepsi bottles, commercials during shows such as Dancing with the Stars and Glee as well as print ads in various magazines such as People and InStyle.
10 million units of the Kinect sensor have been shipped as of March 9, 2011. Having sold 8 million units in its first 60 days on the market, Kinect has claimed the Guinness World Record of being the "fastest selling consumer electronics device". According to Wedbush analyst Michael Pachter, Kinect bundles accounted for about half of all Xbox 360 console sales in December 2010 and for more than two-thirds in February 2011.