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Mattel Intellivision Game Console

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Mattel Intellivision

Released September 1979
After successful test marketing in 1979, Mattel Electronics released its Intellivision system nationwide in late 1980. Armed with twelve games, better graphics and sound than its competitors, and the promise to release a compatible keyboard that would turn the system into a home computer ("Play games and balance your checkbook!"), Mattel set its sights on taking down the "invincible" Atari 2600. They got off to a good start, selling out the first production run of 200,000 Intellivision units quickly.

Many people bought an Intellivision with plans to turn it into a home computer when the keyboard was released. There was a huge marketing campaign behind this (one-third of the back of the Intellivision box was dedicated to the "Under Development" keyboard), but months and then years passed without the keyboard being released. actually, it was released in a few test markets in late '81, but the price was too high and the initial reaction poor. So in 1982, Mattel scrapped plans for the infamous keyboard, but later (due to government pressure), they had to make a computer add-on anyway.

Mattel Intellivision Commercials

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Major League Baseball Intellivision Commercial

George Plimpton for Mattel Intellivision

1982 Intellivision Commercial

Star Strike Intellivision Commercial

Burgertime Commercial

Dungeons and Dragons Commercial

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Mattel Intellivision Screenshots

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Advanced Dungeons And Dragons
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Atlantis
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B 17 Bomber
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Bowling
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Burgertime
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Centipede
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Defender
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Demon Attack
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Dig Dug
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Donkey Kong Jr
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Frogger
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Mouse Trap
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Pitfall
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Popeye
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Q Bert
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Shark Shark
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Skiing
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Space Battle
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Space Patrol
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Stampede
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Super Pro Football
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Swords And Serpents
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Venture
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World Championship Baseball


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